You’re on Twitter, Facebook, Pinterest and YouTube – Now What?

On March 8, 2012, in Social Media, by Janice Burney

When developing content for your social sites, keep in mind that brands no longer call the shots. The power of the social voice has forced brands to rethink how they inform consumers about their products and services. There’s no denying that traditional media has been usurped by social media. But let’s not throw traditional media […]

Is Traditional Marketing Spent?

On March 30, 2011, in Social Media, by Janice Burney

Marketing tools have changed since the Internet superhighway weaved a prolific path through households. Is social networking replacing traditional advertising? It’s time to take a good hard look at your advertising budget. How are you allocating funds? Are you still spending enormous amounts of money on print and commercial advertising? Your company could benefit from […]